Creating Cultural Value Study
Kantar Added Value conducted a global five stage study showing how successful brands thrive by delivering Cultural Value.
We discovered that connecting with culture holds the key to solving some of the biggest challenges marketers are facing today.
Brands need to do much more to engage. They need to look beyond their categories to the world outside. They need to champion something people care about, to move beyond the quest for share of market to seek a share of life.’
Download the study overview.The Future of Effective Brand Growth
Discover how to create a Growth System – how the customer is understood, communicated with, how they experience your brand.
Download the whitepaperTrending Topics 2017
Kantar Added Value identified subjects that will be important throughout the year and shape where the world is headed beyond 2017.
Download it hereWhat is Cultural Traction?
Kantar Added Value measures a brand’s vibrancy in culture, and the extent to which it is gaining or losing ground over time. This is Cultural Traction™. But, why is culture so important? Only culture tells you whether your brand has got it or lost it.
Does your brand have VIBE?Four Earned Content Motivations for Modern Travelers
What motivates travelers to create and share brand content? To find out, we recently partnered with Olapic to analyze 2k social travel images. As a result, we uncovered 4 high-level motivations for traveler content creation.
Download the whitepaper.