Uncategorized – Kantar Added Value

Latest Posts

Serving The Squeezed Middle

06 Dec 2017 | Added Value

As the gap between the rich and the poor continues to widen, brands must increasingly make the complex more accessible

How integrated data ecosystems make marketing more personal and more effective

30 Nov 2017 | Added Value

Make your marketing more personal and more effective.

Purpose Driven Brands

27 Nov 2017 | Added Value

Five purpose driven brands picked for the November 2017 issue of Branding For Good.

Social Good Innovations

27 Nov 2017 | Added Value

5 social good innovations picked for the November 2017 issue of Branding For Good

Closing the strategy to activation gap: using strategic growth frameworks to create advertising audiences

20 Nov 2017 | Added Value

Closing the strategy to activation gap is a goal now within reach.

The Hottest New Collaborator: AI

29 Aug 2017 | Added Value

Designers, chefs and artists have been teaming up with AI services to create new and exciting pieces they couldn’t have made alone. Learn about four of the most interesting products born from this new form of collaboration.

To Seduce (and Convince) Artificial Intelligence

29 Aug 2017 | Added Value

AI is set to further revolutionise the decisions we make and the way we purchase goods and services. What is the implication for brands?

Make a stand

03 Jul 2017 | Added Value

In a world of increasingly divisive and polarised political views, we are looking to brands to be provocative and speak their minds.

Blurring Lines of ‘Wellness’ Brands

24 Apr 2017 | Added Value

This article explores brands that are shaking up the Health & Wellness category.

Gender bias on Instagram

27 Mar 2017 | Added Value

We thought visual social media was fertile ground to analyse gender bias.

FragmentNation: Kantar Thought Leaders Share Insights on Brand Success in Today’s Fragmented Marketplace

05 Dec 2016 | Added Value

How brands can navigate the current fragmented marketplace to better connect with consumers.

Branding For Good: Issue 42

22 Jul 2015 | Added Value

Welcome to issue 42 of Added Value’s newsletter focused on building brand purpose: the challenges, opportunities, our solutions and points of view.

Golden Grains

19 Jul 2013 | Cultural Insight Team

Rum and Rummage

30 Apr 2013 | Cultural Insight Team

Fit the Bill-board

15 Apr 2013 | Cultural Insight Team

A Post Card from ... Barcelona

11 Apr 2013 | Cultural Insight Team

The Cat That Eats Diodes

27 Feb 2013 | Cultural Insight Team

We Need Bendy Brains

28 Jan 2013 | Cultural Insight Team

Season's Greetings

21 Dec 2012 | Cultural Insight Team

The rise of collaborative consumption

11 Jan 2012 | Lee Shupp

Beware unexpected goodness

03 Jan 2012 | Lee Shupp

Season's Greetings

22 Dec 2011 | Cultural Insight Team

Shootout at the Ad Week Corral: CMO Summary

10 Oct 2011 | Miguel Winebrenner

Multicultural Is the Wave of the Future

16 Sep 2011 | spalacios

Let's Revisit Good Intentions

07 Sep 2011 | spalacios

Hispanics and Illegal Immigration - Where the Conversation Stops

22 Aug 2011 | spalacios

“DreamWaters” Case Study: 7 Strategic Choices for Entering the Hispanic Market

15 Aug 2011 | Miguel Winebrenner

Social is actually a big factor in Search

27 Apr 2011 | Leigh Marinner

Multicultural Heuristics

07 Apr 2011 | Kalil Vicioso

Lessons from a Legend

30 Mar 2011 | Kalil Vicioso

Interesting mobile and search data tidbits

23 Feb 2011 | Leigh Marinner

Kinect is just the beginning

30 Nov 2010 | Lee Shupp

AmEx Links with Zynga

30 Nov 2010 | Leigh Marinner

AmEX Gets it Right with Small Business Saturday

30 Nov 2010 | Lee Shupp

An ampelmannchen in Berlin

12 Nov 2010 | Lee Shupp

Running The Grid

04 Nov 2010 | cfinlay

Big Box, Little Experiments

04 Oct 2010 | cfinlay

Apps create new innovation paradigm

23 Sep 2010 | Added Value

On the brink of another communication revolution?

17 Sep 2010 | Added Value

You Too Can Be Masterful at Analyzing Data (Go Dirty)

15 Sep 2010 | Darrel Rhea

The most exciting moments in research are when we uncover those tiny patterns that reveal useful complexities, like fractals that reveal the integrity of the whole.

App model for the web

10 Sep 2010 | Added Value

Facebook credits as gifts

03 Sep 2010 | Added Value

Earlier this week Facebook announced that Facebook credit gift cards would be available at stores. Here is a link to the announcement on popular tech blog Read Write Web. Yes, you will be able to use real money to buy virtual money at a Target store near you. Obviously, this means that parents and friends can buy Facebook gift cards for their loved ones to splurge on virtual goods on Facebook. I am assuming that many people will give Facebook gift cards during the upcoming holiday season. If you would like your friends to water your virtual crops on Farmville or own a digital farm next to your farm, but if they don’t seem too willing to do it, all you have to do now is buy a Facebook credit gift card, and they will be obliged to help. As for my friends, I would like to state in clear words, “I’ll not water your crops even if you buy me a gift card.”

Africa is coming to computing

13 Aug 2010 | Lee Shupp

Effects of the Recession on Teens

11 Aug 2010 | Kelli Peterson

We are only 2 years into this latest sea change and its impact on teens is truly unprecedented and unpredictable

Future of Tablets?

03 Apr 2010 | Leigh Marinner

Open Source Social Innovation

26 Jan 2010 | Kelli Peterson

Last week Bill Gates entered the digital publishing world by establishing the Gates Notes – an online evolution of his now annual January letter sharing his thoughts and learnings on the progress of the issues central to the Bill and Melinda Gates Foundation.