Latest Posts
Generations
25 Oct 2017 | Added Value
Here are some examples of brands’ latest attempts to connect with Millennials in an authentic way
CASE STUDY: M&S Putting Passion back into Promotion
10 May 2016 | Added Value
Proudly introducing ‘M&S &’; a fresh new promotional event that pairs M&S’s unique heritage with talented names across the globe.
Up Close & Personal
05 Oct 2012 | Rebecca Harrison
A word with... De Beers Forevermark
05 Oct 2012 | Added Value
Differentiating the brand by making a difference
13 May 2011 | Kalil Vicioso
Multicultural Heuristics
07 Apr 2011 | Kalil Vicioso
Lessons from a Legend
30 Mar 2011 | Kalil Vicioso
Quantifying the Importance of Social Communication on Brand Loyalty
16 Feb 2011 | Leigh Marinner
A Real Resolution
11 Feb 2011 | ladams
Private Label and Hispanics - Consider the Opportunities
16 Dec 2010 | spalacios
CVS Pharmacy – Brand marketing gone awry
23 Dec 2009 | Leigh Marinner
Aloft Hotels: the Good, the Bad, and the Confusing
19 Mar 2009 | tommy
What face do you show to the world? Is it yours?
04 Mar 2009 | Leah Hunter
With barter systems, social networking, and plain old-fashioned community back on the rise (look for Leigh Marriner’s excellent upcoming post on community), the ways in which people shake and blend are less distinct. I say, throw everything in. Put it in the kettle. See what mixes up.
Hard times? Ramp up the reassurance.
17 Feb 2009 | Leah Hunter
The Economic Tidalwave Brings Trends. (Also, lipstick. Beachcombers befuddled.)
27 Oct 2008 | Leah Hunter
How Do You Measure Pleasure?
23 Jan 2008 | Added Value
Rock, Retail, and Brand Extensibility
28 Oct 2007 | Lee Shupp
JetBlue - Doing the right thing?
20 Feb 2007 | Added Value
The new prime time TV
02 Oct 2006 | Lee Shupp
"Original" Branding Books
16 Dec 2005 | Steve Diller
Google wants to own online relationships
12 Sep 2005 | Leigh Marinner
Not so Private Label
30 Aug 2005 | Davis Masten
Blinking On
02 Aug 2005 | Darrel Rhea
How far will this brand extend?
17 Jun 2005 | Added Value
Black (& Decker) & Blew All Over
09 Jun 2005 | Leah Hunter
The other side of the story
08 Jun 2005 | Davis Masten
Musical marketers
18 May 2005 | Christoper Ireland
Just imagine
10 Dec 2004 | Added Value
Advertising in a Tivo World
15 Nov 2004 | Christoper Ireland
What makes an identity program successful?
30 Oct 2004 | Darrel Rhea
Dolce & Gabbana on brand
26 Oct 2004 | Christoper Ireland
The Pop Up Method
07 Oct 2004 | Added Value
Product Placement
23 Sep 2004 | Added Value
Reinforcement
05 Jul 2004 | Jennifer Grey
Tell Me Your Story - Work Here #3
15 Jun 2004 | Jennifer Grey
The Marketing Playbook
11 Jun 2004 | Christoper Ireland
A culture of one
27 May 2004 | Christoper Ireland
Divine Intervention
24 May 2004 | Jennifer Grey
A Perfect Place
11 May 2004 | Added Value
Inspire Me
21 Apr 2004 | Jennifer Grey
Brand Ethics
20 Apr 2004 | Added Value
Brands That Provoke
24 Mar 2004 | Added Value
Conference Care
22 Mar 2004 | Christoper Ireland
I Love Starbucks and TMobile
22 Mar 2004 | Leigh Marinner
Real stuff
09 Mar 2004 | Christoper Ireland
Maybe communication doesn't pay
02 Sep 2003 | Steve Diller
Pattern Recognition
14 Apr 2003 | Christoper Ireland
Wars'R'Us
28 Feb 2003 | Christoper Ireland