Methods & Techniques – Kantar Added Value

Latest Posts

Humanising Data

30 Nov 2017 | Added Value

Four examples of brands humanising data

Purpose Driven Brands

27 Nov 2017 | Added Value

Five purpose driven brands picked for the November 2017 issue of Branding For Good.

Social Good Innovations

27 Nov 2017 | Added Value

5 social good innovations picked for the November 2017 issue of Branding For Good

Closing the strategy to activation gap: using strategic growth frameworks to create advertising audiences

20 Nov 2017 | Added Value

Closing the strategy to activation gap is a goal now within reach.

Which Archetype will win the Game of Thrones?

26 Jul 2017 | Added Value

You think you know all the characters? Well, like Ygritte once said, you know nothing Jon Snow!

Podcast: Sensory marketing

03 Feb 2017 | Added Value

Marguerite de Villiers discusses multi-sensory marketing.

SampleCon 2017: The great sample debate

30 Jan 2017 | Added Value

The sample landscape will continue to evolve as disruption becomes the norm

It's what you do that counts

20 Dec 2016 | Paul Cowper

Paul Cowper, Managing Director UK, talks about building coherent, distinctive and relevant brand behaviour through action and reaction.

CASE STUDY: M&S Putting Passion back into Promotion

10 May 2016 | Added Value

Proudly introducing ‘M&S &’; a fresh new promotional event that pairs M&S’s unique heritage with talented names across the globe.

The Politicisation of Emojis

10 May 2016 | Added Value

How brands are using emojis to connect with people.

Blurred Lines

05 May 2016 | Emily Smith

Food for thought on whether applying traditional thinking to segment categories should still be used in today’s evolving world.

Small Data: The Tiny Clues That Uncover Huge Trends

20 Apr 2016 | bakerf

Taking a step back from big data

Growth Garage: Powered by GrowthFinder

28 May 2015 | Added Value

Introducing Growth Garage, a strategy event that harnesses our GrowthFinder offer to excel your growth potential in a fast and innovative way.

Case Study: Harman

15 Apr 2015 | Added Value

Building Iconic Brands and Pressing Play. Discover how we changed the tune for American audio and infotainment company – Harman.

Getting Personal

15 Dec 2014 | Louise Coupe

Personalisation is increasingly becoming an exciting and powerful opportunity for brands to connect with consumers and enhance experiences and emotions.

Clear Up, Clean Up...

05 Nov 2014 | Matt Woodhams

Growth doesn’t just happen on its own. You need to tidy up to find what you’re looking for to start reaping the rewards.

The Role of Market Research in Decision Making

03 Nov 2014 | Added Value

A unique opportunity for students to network with senior practitioners.

Making Sense of Emotions Workshop at ESOMAR Global Qualitative Conference

03 Nov 2014 | Added Value

This workshop will summarise the role of each of the five senses in building emotional connections.

A Next Generation Approach to Brand Equity Tracking

04 Sep 2014 | Added Value

Measuring and monitoring brand equity has become a required discipline for any global marketer.

Lipton case study : Exploring natural and freshness in cold beverages

26 Nov 2012 | Ben Wood

Just a vegetable? Or a piece of political propaganda?

18 Jul 2012 | Hazel Barkworth

Reconciling the Pros and Cons of Hispanic Online Research

09 May 2012 | Miguel Winebrenner

The French Laundry Meets Systems Problem Solving

05 Oct 2010 | imor

Analytical Whitespace

16 Sep 2010 | tommy

You Too Can Be Masterful at Analyzing Data (Go Dirty)

15 Sep 2010 | Darrel Rhea

The most exciting moments in research are when we uncover those tiny patterns that reveal useful complexities, like fractals that reveal the integrity of the whole.