Latest Posts
Has the Digital Era Changed the Luxury Game for Good?
18 Dec 2017 | Added Value
How the luxury industry will balance the traditional world of exclusivity with the digital world that is available to everyone.
The Changing Nature of Luxury in China
18 Dec 2017 | Added Value
High-end brands need insights on how to grow a presence and prosper in the world’s largest luxury market.
BrandZ Top 100 Most Valuable Chinese Brands: Keep pace with constant change to stay relevant to Chinese youth
04 Apr 2017 | Added Value
Panos Dimitropolous culturally analyses the Chinese market for the latest BrandZ report on Chinese brands.
Luxury Branding for Today’s Woman: What Has to Change
22 Jun 2016 | Added Value
It is time to consider that today’s female consumer is looking for substance.
Luxury Branding for Today’s Woman: What Has to Change
22 Jun 2016 | Added Value
It is time to consider that today’s female consumer is looking for substance.
Luxury Branding for Today’s Woman: What Has to Change
22 Jun 2016 | Added Value
It is time to consider that today’s female consumer is looking for substance.
Luxury Branding for Today’s Woman: What Has to Change
22 Jun 2016 | Added Value
It is time to consider that today’s female consumer is looking for substance.
How Can Premiumization Help Brands to Solve Marketing Challenges? - Part 2
17 Nov 2015 | Added Value China
Cultural strategy plays a key role.
How to Win at Premiumization in China - Part 1
17 Nov 2015 | Added Value China
In China premiumization represents a huge growth opportunity for brands.
Top 5: Luxury Brands Leading in Digital
20 Oct 2015 | parrj
Luxury is no longer just about tradition and heritage; it’s nimble, quick and paving the way for digital innovation and engagement.
Top 5 Ways to Win with Luxury Brands in China
29 Sep 2015 | Added Value China
Cultural secrets can inspire new ways for luxury brands to stay fresh and one step ahead of their customers.
Is Europe losing its grip on Luxury?
28 Aug 2015 | Agathe Laurent
In the past 20 years, the rise of luxury and wealth in emerging markets like China, Russia, and India is indisputable.
Top 5 Tips for Luxury Brands to Connect with Consumers
29 Jul 2015 | Added Value
Top five tips to win with consumers.
Cutting through in the Chinese luxury market
16 Jul 2015 | Added Value
With a cultural shift in luxury consumer drivers in the Chinese market we take a look at what luxury brands need to do to find growth.
Cultural Secrets Breathing New Fire into Chinese Luxury Brands
25 Nov 2014 | dimitropoulosp
Dancing with the dragon.
5 Paradoxes that Luxury Brands Should Never Forget
23 Nov 2014 | Jaslin Goh
Luxury insights extracted by Added Value across Greater China.
Added Value at the Luxury Goods Responsible Sourcing Forum
19 Sep 2014 | Added Value
Luxury and sustainability: two opposing concepts?
Burberry Brand Undamaged by Angela Ahrendts' Departure
21 May 2014 | Added Value
Even though it’s losing its chief executive, Burberry is fighting back…
Luxury Travel Retail: In Conversation With Luxury Expert Catherine Jubin
26 Mar 2014 | Added Value
Expert’s views on the luxury sector, from the new travel retail landscape to issues affecting the BRICS.
Maharajas to Masses
25 Mar 2014 | puddickm
India is a marketplace that poses significant challenges to luxury brands.
Luxury Travel Retail Takes Flight in Asia
25 Mar 2014 | Added Value
Expert shares his views on the opportunities for luxury and premium brands to reach their consumers in the luxury travel retail environment.
Luxury Travel Retail: Positive Outlook for Growth and Profit
28 Feb 2014 | pompei de warrensc
Duty Free and Travel Retail represents a unique opportunity for growth for luxury brands.
Russia: The DNA of Beauty
13 Dec 2013 | Added Value
In a market renowned for its beautiful women, think Natalia Vodianova and Anna Kurnikova, it perhaps comes as no surprise to know that the fashion and beauty category is big business.
Angela Ahrendts’ Move to Apple: a Loss or Gain for Women?
18 Oct 2013 | Added Value
A loss to Burberry, naturally. But is it also a loss to womankind?
Golden Grains
19 Jul 2013 | Cultural Insight Team
Premium becomes more inward looking Status has shifted from being centered around the possession of certain objects, to becoming more wholesome and self-actualizing into ethical, informed, and healthy individuals through brands and experiences like Inscape, Samsung x De Grinsogono, and Saks Fifth Avenue . Luxury meets instant gratification Brands like Jet Smarter and Victoria’s Secret […]
White Space
23 Jan 2013 | Cultural Insight Team
Premium becomes more inward looking Status has shifted from being centered around the possession of certain objects, to becoming more wholesome and self-actualizing into ethical, informed, and healthy individuals through brands and experiences like Inscape, Samsung x De Grinsogono, and Saks Fifth Avenue . Luxury meets instant gratification Brands like Jet Smarter and Victoria’s Secret […]
A Life Less Perfect
07 Dec 2012 | Cultural Insight Team
Premium becomes more inward looking Status has shifted from being centered around the possession of certain objects, to becoming more wholesome and self-actualizing into ethical, informed, and healthy individuals through brands and experiences like Inscape, Samsung x De Grinsogono, and Saks Fifth Avenue . Luxury meets instant gratification Brands like Jet Smarter and Victoria’s Secret […]
Burning Money? Why Luxury Isn't In Crisis
16 Oct 2012 | Added Value
Premium becomes more inward looking Status has shifted from being centered around the possession of certain objects, to becoming more wholesome and self-actualizing into ethical, informed, and healthy individuals through brands and experiences like Inscape, Samsung x De Grinsogono, and Saks Fifth Avenue . Luxury meets instant gratification Brands like Jet Smarter and Victoria’s Secret […]
A word with... De Beers Forevermark
05 Oct 2012 | Added Value
Premium becomes more inward looking Status has shifted from being centered around the possession of certain objects, to becoming more wholesome and self-actualizing into ethical, informed, and healthy individuals through brands and experiences like Inscape, Samsung x De Grinsogono, and Saks Fifth Avenue . Luxury meets instant gratification Brands like Jet Smarter and Victoria’s Secret […]
Fashion Night Out in Paris 2012
10 Sep 2012 | Marina Cozzika
Premium becomes more inward looking Status has shifted from being centered around the possession of certain objects, to becoming more wholesome and self-actualizing into ethical, informed, and healthy individuals through brands and experiences like Inscape, Samsung x De Grinsogono, and Saks Fifth Avenue . Luxury meets instant gratification Brands like Jet Smarter and Victoria’s Secret […]
Press Release: South Africa’s Luxury Consumers Buck International Trends
11 Apr 2012 | Added Value
South Africa’s luxury consumers are bucking the global trend when it comes to the values driving their product and brand choices.
Could Sustainability be the Future of Luxury?
07 Dec 2011 | Added Value
So should the luxury industry admit defeat and never embrace sustainability? We think not.
Where Luxury and Sustainability Meet
31 Oct 2011 | Added Value
Premium becomes more inward looking Status has shifted from being centered around the possession of certain objects, to becoming more wholesome and self-actualizing into ethical, informed, and healthy individuals through brands and experiences like Inscape, Samsung x De Grinsogono, and Saks Fifth Avenue . Luxury meets instant gratification Brands like Jet Smarter and Victoria’s Secret […]
Best of both worlds
31 Oct 2011 | Added Value
Premium becomes more inward looking Status has shifted from being centered around the possession of certain objects, to becoming more wholesome and self-actualizing into ethical, informed, and healthy individuals through brands and experiences like Inscape, Samsung x De Grinsogono, and Saks Fifth Avenue . Luxury meets instant gratification Brands like Jet Smarter and Victoria’s Secret […]
The Luxury Question: In Conversation With Luxury Industry Expert, Catherine Jubin
10 Oct 2011 | Added Value
Catherine Jubin, Managing Director of The International Luxury Business Association, discusses the issues facing the luxury industry.
Luxury versus Premium - Luxury Detectives
10 Oct 2011 | Added Value
Does it make a difference to the consumer if a brand is premium or luxury?
Luxury versus Premium - Fuelling Luxury Brands’ Souls to Maintain Consumers’ Faith
05 Oct 2011 | Added Value
Luxury brands face a real challenge today to differentiate themselves from premium brands
Luxury versus Premium – Luxury Brands, Masters of Time
04 Oct 2011 | Added Value
Premium brands are strongly anchored in a contemporary and modern reality whereas Luxury brands have a much more complex, deep and holistic approach to time…
Innovation Inspiration: How Can Luxury Brands Innovate?
17 Feb 2011 | Added Value
Mark Whiting of Added Value’s Paris office, shares some inspiration on innovation in luxury brands.
Answering questions about the future of marketing
15 Nov 2010 | Added Value
Premium becomes more inward looking Status has shifted from being centered around the possession of certain objects, to becoming more wholesome and self-actualizing into ethical, informed, and healthy individuals through brands and experiences like Inscape, Samsung x De Grinsogono, and Saks Fifth Avenue . Luxury meets instant gratification Brands like Jet Smarter and Victoria’s Secret […]
Mark Whiting, newly-appointed Director at Added Value France
04 Oct 2010 | Added Value
Premium becomes more inward looking Status has shifted from being centered around the possession of certain objects, to becoming more wholesome and self-actualizing into ethical, informed, and healthy individuals through brands and experiences like Inscape, Samsung x De Grinsogono, and Saks Fifth Avenue . Luxury meets instant gratification Brands like Jet Smarter and Victoria’s Secret […]
The New Luxury Eldorado: Luxury & The Middle Kingdom
20 May 2010 | Added Value
Premium becomes more inward looking Status has shifted from being centered around the possession of certain objects, to becoming more wholesome and self-actualizing into ethical, informed, and healthy individuals through brands and experiences like Inscape, Samsung x De Grinsogono, and Saks Fifth Avenue . Luxury meets instant gratification Brands like Jet Smarter and Victoria’s Secret […]
Archive of Points of View
01 Jan 2009 | Added Value
Premium becomes more inward looking Status has shifted from being centered around the possession of certain objects, to becoming more wholesome and self-actualizing into ethical, informed, and healthy individuals through brands and experiences like Inscape, Samsung x De Grinsogono, and Saks Fifth Avenue . Luxury meets instant gratification Brands like Jet Smarter and Victoria’s Secret […]
The Power of Cultural Cool
04 May 2008 | Added Value
Premium becomes more inward looking Status has shifted from being centered around the possession of certain objects, to becoming more wholesome and self-actualizing into ethical, informed, and healthy individuals through brands and experiences like Inscape, Samsung x De Grinsogono, and Saks Fifth Avenue . Luxury meets instant gratification Brands like Jet Smarter and Victoria’s Secret […]
The DNA of Luxury
12 Aug 2005 | Added Value
Commissioned by Walpole and conducted by Added Value, the DNA of Luxury is a definitive insight into luxury consumers.
Unlocking the DNA of Luxury
01 Aug 2005 | Added Value
Premium becomes more inward looking Status has shifted from being centered around the possession of certain objects, to becoming more wholesome and self-actualizing into ethical, informed, and healthy individuals through brands and experiences like Inscape, Samsung x De Grinsogono, and Saks Fifth Avenue . Luxury meets instant gratification Brands like Jet Smarter and Victoria’s Secret […]