Latest Posts

Getting the X factor. Reaching a generation in turmoil.

27 Oct 2017 | Added Value

Generation X is imploding. What is the implication for brands?


25 Oct 2017 | Added Value

Here are some examples of brands’ latest attempts to connect with Millennials in an authentic way

Welcome to the Age of Multisensory Digital Experiences

26 Sep 2017 | Added Value

The age of multisensory digital experiences has arrived….

Five Ways to Win with Augmented Reality (AR)

25 Sep 2017 | Added Value

Find out how you can go beyond the novelty of AR to tap into its brand growth-driving potential.

Digital Brand Experience

25 Sep 2017 | Added Value

Find out how brands are leveraging technology to flex and evolve their brand experience

Cultural value – mastering the new marketing currency

03 Aug 2017 | Added Value

Don’t just sell to your audience, connect with them – by creating cultural value.

Top 4 ways to win with archetypes on Instagram

26 Jul 2017 | Added Value

Some brands are totally building an authentic visual style.

Top 4 ways brands can win when taking a political stance on an issue

03 Jul 2017 | Added Value

Here are four tips for brands looking to adopt a political stance on an issue.

Make a stand

03 Jul 2017 | Added Value

In a world of increasingly divisive and polarised political views, we are looking to brands to be provocative and speak their minds.

How to harness the power of Instagram

07 Jun 2017 | Added Value

The best brands not only tell stories but play a role in them and connect with culture.

Diversity in the 21st Century

26 May 2017 | Added Value

Three lessons brands can learn about diversity from the entertainment industry to become a real driver of change

Putting the Culture in Multicultural Marketing

26 May 2017 | Added Value

America is in the midst of seismic changes. What does this mean for the face of tomorrow’s consumer market? Are we witnessing the emergence of a new mass market?

BrandZ Top 100 Most Valuable Chinese Brands: Keep pace with constant change to stay relevant to Chinese youth

04 Apr 2017 | Added Value

Panos Dimitropolous culturally analyses the Chinese market for the latest BrandZ report on Chinese brands.

5 ways for brands to win with diversity and gender bias

27 Mar 2017 | Added Value

It’s not a question of whether brands will contribute to important social conversations, but when and how.

Travel the world: Bringing the world of User-Generated Content to life

27 Jan 2017 | Added Value

We uncovered four high-level motivations for traveler content creation.

Culture is a powerful tool for understanding the context in which brands & their categories play

11 Jan 2017 | Added Value

The rapid shift in views of beauty and gender illustrate opportunity

The edge of seventeen

20 Dec 2016 | Added Value

After we’ve just about got to grips with Millennials, a new group is on the horizon; Generation Z.

FragmentNation 2016: How serendipity can help build your brand

05 Dec 2016 | Added Value

How can brands be heard in an environment of increasing noise.

How to Win with Millennials: The 5C Code

28 Nov 2016 | Added Value France

We identified 5 pivotal principles to increase your appeal in the eyes of Millennials.

Millennials and Centennials: How Young Generations Will Transform the Years to Come

28 Nov 2016 | Added Value France

We identified 8 key dynamics of change that will keep influencing future evolutions in terms of consumption, communication and innovation.

Top 5 Insights for Businesses to Win With the South African Women

30 Jun 2016 | dutlowm

Women make up an increasingly powerful and lucrative target market that cannot be ignored.

CASE STUDY: M&S Putting Passion back into Promotion

10 May 2016 | Added Value

Proudly introducing ‘M&S &’; a fresh new promotional event that pairs M&S’s unique heritage with talented names across the globe.

The Politicisation of Emojis

10 May 2016 | Added Value

How brands are using emojis to connect with people.

Top Tips to Form a Community for a Cultural Role: Starbucks

27 Apr 2016 | pughi

Starbucks have managed to create unique moments and milestones that their community can share.

Introducing Creating Cultural Value

27 Apr 2016 | pughi

Added Value conducted a global five stage study showing how successful brands thrive by delivering Cultural Value.

The Challenges Established Brands Face to Stay Relevant

02 Mar 2016 | Added Value

The current cultural weaknesses of both the Grammys and the Academy Awards are reflected in SNAPSHOT…

What’s Hot in Culture 2016

26 Jan 2016 | Cultural Insight Team

To connect with the things people really care about, it is vital to understand and even anticipate what those things might be.

Connecting with Culture

26 Jan 2016 | Cultural Insight Team

Brands have to embed themselves in culture by tapping into the things that people are actually concerned about.

What the 2016 Pirelli Calendar Actually Reveals

18 Dec 2015 | tarboxl

Could male gazers be more than just their gaze?

Cultural Cool

16 Nov 2015 | Cultural Insight Team

Brands that connect most powerfully to culture emit a magical frisson of ‘cool’.

Boom, don’t bust in Brazil

24 Oct 2012 | Added Value

A word with... De Beers Forevermark

05 Oct 2012 | Added Value

Webcast Invitation: Cultural Traction™

04 Jul 2012 | Added Value

Get your Brand moving

01 Jun 2012 | Added Value

Jeremy Lin's Appeal Is Irresistible in China, Too

07 Mar 2012 | Added Value

Jerry Clode writes for AdAge Global on the rise of #Linsanity and what it means for marketers in China.

Webinar invitation: Mobility Trends

01 Mar 2012 | Added Value

“Just Slap A Dragon On It”

19 Jan 2012 | Added Value

China’s Growing Sense of Consciousness

03 Nov 2011 | Added Value

Rise of the Conceptual Age

28 Oct 2011 | Added Value

Think young

25 Aug 2010 | Added Value

Playing ball on the African continent

20 May 2010 | Added Value

Restoring the currency of the brand

17 May 2010 | Added Value

Behaving Australian…

08 Apr 2010 | Added Value

Those trends are just so… 2008

03 Dec 2009 | Added Value

Power to the People

03 Dec 2009 | Added Value

Semiotics at AV-Stratosfera

01 Oct 2009 | Added Value

The Intra-Cultural New Mainstream

30 Apr 2009 | Added Value

It's only a matter of time

07 Aug 2005 | Added Value

Unlocking the DNA of Luxury

01 Aug 2005 | Added Value