Consumer Technology – Kantar Added Value

Latest Posts

Serving The Squeezed Middle

06 Dec 2017 | Added Value

As the gap between the rich and the poor continues to widen, brands must increasingly make the complex more accessible

Generations

25 Oct 2017 | Added Value

Here are some examples of brands’ latest attempts to connect with Millennials in an authentic way

Welcome to the Age of Multisensory Digital Experiences

26 Sep 2017 | Added Value

The age of multisensory digital experiences has arrived….

Five Ways to Win with Augmented Reality (AR)

25 Sep 2017 | Added Value

Find out how you can go beyond the novelty of AR to tap into its brand growth-driving potential.

The Hottest New Collaborator: AI

29 Aug 2017 | Added Value

Designers, chefs and artists have been teaming up with AI services to create new and exciting pieces they couldn’t have made alone. Learn about four of the most interesting products born from this new form of collaboration.

To Seduce (and Convince) Artificial Intelligence

29 Aug 2017 | Added Value

AI is set to further revolutionise the decisions we make and the way we purchase goods and services. What is the implication for brands?

5 things marketers can learn from the Pokémon Go Craze

12 Aug 2016 | Added Value

5 marketing tips drawn from the global phenomenon.

Added Value Edits: The mobile experience

08 Feb 2016 | Added Value

Mobile is always a hot topic and some brands truly lead the charge.

Promise and perils : Qualitative research in our connected, mobile world

06 Dec 2012 | Zoe Dowling

Up Close & Personal

05 Oct 2012 | Rebecca Harrison

Beware unexpected goodness

03 Jan 2012 | Lee Shupp

Microsoft works to win desktop users over to the Start screen

15 Oct 2011 | Leigh Marinner

Glance knows how to overcome Geoffrey Moore’s Chasm

11 Aug 2011 | Leigh Marinner

I live in the future & here's how it works

07 Aug 2011 | Leigh Marinner

Differentiating the brand by making a difference

13 May 2011 | Kalil Vicioso

Social is actually a big factor in Search

27 Apr 2011 | Leigh Marinner

Look at the poor USA in broadband infrastructure

30 Mar 2011 | Leigh Marinner

Visual frameworks in social computing

14 Mar 2011 | Leigh Marinner

Your Brain is the Interface

07 Mar 2011 | Lee Shupp

Is Online Anonymity Shameful?

28 Feb 2011 | Leigh Marinner

Social Search Acumen

27 Feb 2011 | Leigh Marinner

Why Facebook is beating Google, Part 2

23 Feb 2011 | Leigh Marinner

Interesting mobile and search data tidbits

23 Feb 2011 | Leigh Marinner

Is Android winning?

23 Feb 2011 | Leigh Marinner

Why Facebook is beating Google

17 Feb 2011 | Leigh Marinner

Quantifying the Importance of Social Communication on Brand Loyalty

16 Feb 2011 | Leigh Marinner

The Promise of Social Networking

30 Dec 2010 | Leigh Marinner

The Future of Social Networking

08 Dec 2010 | Leigh Marinner

Kinect Is a Hit

30 Nov 2010 | Leigh Marinner

AmEx Links with Zynga

30 Nov 2010 | Leigh Marinner

Great Inventions Can Be Small

17 Nov 2010 | Leigh Marinner

Inventions have often come to seem like huge undertakings. This list just goes to show you can still break a particular problem down and invent a small piece that can have a huge impact.

Unexpected places where good tech design can pleasantly show up

16 Nov 2010 | Added Value

Running The Grid

04 Nov 2010 | cfinlay

Apps create new innovation paradigm

23 Sep 2010 | Added Value

On the brink of another communication revolution?

17 Sep 2010 | Added Value

App model for the web

10 Sep 2010 | Added Value

Want to make a payment? Wave your phone.

09 Sep 2010 | Added Value

Facebook credits as gifts

03 Sep 2010 | Added Value

Earlier this week Facebook announced that Facebook credit gift cards would be available at stores. Here is a link to the announcement on popular tech blog Read Write Web. Yes, you will be able to use real money to buy virtual money at a Target store near you. Obviously, this means that parents and friends can buy Facebook gift cards for their loved ones to splurge on virtual goods on Facebook. I am assuming that many people will give Facebook gift cards during the upcoming holiday season. If you would like your friends to water your virtual crops on Farmville or own a digital farm next to your farm, but if they don’t seem too willing to do it, all you have to do now is buy a Facebook credit gift card, and they will be obliged to help. As for my friends, I would like to state in clear words, “I’ll not water your crops even if you buy me a gift card.”

Think young

25 Aug 2010 | Added Value

Understand the mysteries of teens

19 Aug 2010 | Lee Shupp

Can't talk now... I'll text you.

18 Aug 2010 | Added Value

Africa is coming to computing

13 Aug 2010 | Lee Shupp

Is Facebook vulnerable?

27 Jul 2010 | Lee Shupp

There Is No Internet

09 Jul 2010 | cfinlay

Too often social media articles are tripe

29 Jun 2010 | Leigh Marinner

Is Facebook Evil?

18 May 2010 | Leigh Marinner

Trend: Mini-projectors and Mobile Devices

17 May 2010 | Added Value

Value of a “fan” on social networks

12 May 2010 | Leigh Marinner

"Telephone" is a switchboard conversation

07 May 2010 | Lee Shupp

All in one mobile devices – An addendum

30 Apr 2010 | Leigh Marinner

All-in-one mobile devices?

29 Apr 2010 | Leigh Marinner

TV online isn’t where it should be

15 Apr 2010 | Leigh Marinner

Checking in at the North Pole

15 Apr 2010 | Lee Shupp

An insightful view on the iPad

05 Apr 2010 | Leigh Marinner

Are Tablets the Next, Best Thing?

27 Mar 2010 | Leigh Marinner

What rawked at SxSW

21 Mar 2010 | Lee Shupp

The Etymology of Online Social Media

14 Feb 2010 | Leigh Marinner

The Effect of Consumer Choice on the Mobile Internet

24 Jan 2010 | Leigh Marinner

The subversive impact of the Google Nexus One phone

17 Jan 2010 | Leigh Marinner

Virtual goods have arrived quickly

04 Jan 2010 | Leigh Marinner

Does current online ad pricing make sense?

22 Dec 2009 | Leigh Marinner

The new Mary Meeker/Morgan Stanley Mobile Internet Report

21 Dec 2009 | Leigh Marinner

Is humanity constructing its own synthetic sixth sense?

21 Dec 2009 | Leigh Marinner

Our predictions come true on mobile data capacity

10 Dec 2009 | Leigh Marinner

iWise for Great Quotes

26 Aug 2009 | Leigh Marinner

Words Move Me

25 Aug 2009 | Leigh Marinner

The Zoetrope Project

22 Aug 2009 | Leigh Marinner

Window to our future-S. Korea

09 Aug 2009 | Leigh Marinner

Isn’t it funny? The App Store wins.

09 Aug 2009 | Leigh Marinner

Inadequate broadband infrastructure hurts the US

05 Aug 2009 | Leigh Marinner

Small Price = Big Money

13 Jul 2009 | Leigh Marinner

data or design?

11 May 2009 | Lee Shupp

The battle continues over how much TV content will be free

30 Mar 2009 | Leigh Marinner

Social networking for the greater good

09 Mar 2009 | Leigh Marinner

What face do you show to the world? Is it yours?

04 Mar 2009 | Leah Hunter

With barter systems, social networking, and plain old-fashioned community back on the rise (look for Leigh Marriner’s excellent upcoming post on community), the ways in which people shake and blend are less distinct. I say, throw everything in. Put it in the kettle. See what mixes up.