Eco Innovations – February 2011

16 Feb 2011|Added Value


Electric Style

The Agility Global Saietta is one super-stylish all-electric motorbike. And it’s not just for looks – the stats say “it’s 73% more efficient than an internal combustion engine in getting energy from your source (in this case, a battery) to the wheels. This works out at an average saving of 53.63p per horsepower per hour”. Added Value UK was delighted to have helped this London-based start-up with pro-bono brand proposition consultancy. Good luck Maz and the team.


Brighter Horizons


18 months ago, IKEA started a buy-one-donate-one scheme with UNICEF.  For every Sunnan solar-powered lamp sold, another is donated to help children in refugee camps and remote villages without electricity. IKEA hopes to sell one million lamps worldwide this year. Added Value is proud also to support UNICEF through various internal fundraising initiatives.



Papier-mache Milk Bottles

UK inventor Martin Myerscough was inspired by his son’s school papier-mache project, to find a solution to plastic waste. His invention – the GreenBottle – can be recycled up to seven times whilst plastic bottles can be recycled only once. The invention has won several sustainable accolades and now it’s set to go mainstream. UK supermarket chain ASDA (owned by Wal-Mart) have rolled out the GreenBottle in their stores nationwide. Why do we like this eco-innovation?  Because, unlike other alternative ‘bottle solutions’ the product creates no barriers for the consumer as it looks, feels and pours just like a ‘plastic’ bottle.



Honda takes to the skies

The Honda portfolio is quite extensive: motorcars, motorbikes, ATV’s, powerboats and ride-on lawn mowers.  So a natural brand extension – jet planes? Currently still a prototype, Honda recently unveiled a new light jet plane which is quieter, faster and uses 20% less fuel than the competition.  They partnered with GE to design the Jet’s engines, mounted the engines on top of the wings and used carbon composites and resins to make the plane lighter. Now we know that it’s still ‘greener’ not to fly but … there’s hope that this innovation will transfer to bigger commercial planes too.


Ammonia charged cellphones

Well, not exactly. But the energy created from the PowerCube, does.  Using fuel cell technology, the off-grid power solution runs on ammonia instead of hydrogen gas as its fuel. Leveraging an existing global supply chain for ammonia, this innovation offers a 25% reduction in total costs, eliminates noise and contaminated waste pollution and an impressive 80% reduction in CO2 emissions in comparison to existing diesel generators.  UK alternative energy specialists Diverse Energy plan to distribute 90 PowerCubes to Eastern and Southern Africa this year to power remote, rural cellular network base stations.




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