Innovation Inspiration: Innovation & Branding Reads

27 Jul 2010|Added Value

It’s summertime again in Europe, so why not pick up some holiday reading as you head off to the beach: take a look at our shortlist of 10 must-read innovation and branding books.

5 innovation reads:

Seizing the White Space: Business Model Innovation for Growth and Renewal by Mark W. Johnson
“How do I get Indian families off scooters and into affordable cars?”
Assess if your business model is grasping market white space, and how to create new business models.

Free: How Today’s Smartest Businesses Profit by Giving Something for Nothing by Chris Anderson
 “People are making lots of money charging nothing. Not nothing for everything, but nothing for enough that we have essentially created an economy as big as a good-sized country around the price of $0,00.”
Showing how people are using a new business model: “freeconomy”.

The design of business: why design thinking is the next competitive advantage by Roger L. Martin.
“The most successful businesses in the years to come will balance analytical mastery and intuitive originality in a magical interplay that I call design thinking”.
How to create step-change by integrating design thinking into the culture of your company and among employees.

The Power of Social Innovation: How Civic Entrepreneurs Ignite Community Networks for Good by Stephen Goldsmith
“We concentrate on how civic entrepreneurs act as catalysts that, by challenging existing assumptions and models, map the path to a better future.”
New commercial thinking from unlooked-for directions.

Innovation X: why a company’s toughest problems are its greatest advantage By Adam Richardson.
“Only about a quarter of new product development efforts reap anything close to the desired rewards.[…] A rising chorus in the business press declares that innovation has become discredited as a concept and it’s time to find the next new trend. But I strongly believe innovation will be as important as ever.”
Facing your toughest challenges head on to create market-changing innovation.
5 branding reads:

Connecting with consumers: marketing for new marketplace realities by Allan J. Kimmel
“In an age in which marketers can reach their audiences with greater facility than ever before, firms have never been less in control of their customer targets.”
Strategies for re-connecting with your company’s consumers.

You are a brand! How smart people brand themselves for business success by Catherine Kaputa
Some self-branding ideas to mull over on how to get ahead in today’s competitive world.

Ingredient branding: making the invisible visible, by Philip Kotler
“The advantages of a strong and attractive brand may long be taken for granted in consumer goods, but a recent phenomenon has emerged; that of branding the ingredients contained in the end product. After all what makes up the end product but the sum of its ingredients?”
Think Intel Inside…

Building brand authenticity: seven habits of Iconic brands, by Mickaël Beverland
Based on extensive research with consumers and brand managers, Beverland offers seven guiding principles for building brand authenticity.

Brand sense: sensory secrets behind the stuff we buy by Martin Lindstrom
Revealing what the world’s most successful branding companies do differently – integrating touch, taste, smell, sight, and sound – with startling and measurable results.

Enjoy the holiday season, and if you’re unlucky enough to be working through the summer and would like to discuss how Added Value can help you on the challenges you’re facing, we’d be delighted to hear from you.
Best wishes,
Jonathan Hall
CEO, Added Value France

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