Our predictions come true on mobile data capacity

10 Dec 2009|Leigh Marinner

It’s not all that often that you can point to published predictions you made as they are fulfilled, but it’s a warm feeling. In August 2008 we put together a mobility POV in which we predicted that bandwidth would become scarce. Although the iPhone was launched in July 2007, this was still before everyone you know owned an iPhone.

For years, mobile operators had been telling their investors that data usage charges would make up for declining voice revenue, but as of two years ago, that data revenue still wasn’t showing up. Mobile carriers were unsuccessfully trying all kinds of services to entice consumers to pay for data – mobile news, streaming video, photo sharing. Then the iPhone with its unlimited data plan and easy web browsing, photo sharing, and watching TV/videos became successful.

Today AT&T is warning that customers should use less of the company’s all-you-can-eat data service. So the predictions are beginning to come true.

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