BfG News Issue 18 - Eco Innovations

18 Jan 2009|Added Value

MAPGrow Your Own – the Landshare campaign – promoted by Channel 4 series River Cottage – aims to convert underused land in the UK back into productive use for growing fresh fruit and vegetables. Visitors can register as a Grower, Landowner, Land-spotter—someone who knows of some unused land—or Facilitator, helping elderly gardeners and others in need of assistance. (spotted by



CARCar Sharing – Hertz Rental Company has entered the car-sharing market with a new offering called Connect. The scheme is currently available in New York City, London, and Paris, and Hertz plan to add 20 additional cities this year.




PHONECarbon neutral calling – Motorola have off-set the CO2 emissions used to manufacture and distribute the RENEW model AND calculated (& off-set) the emissions for use as well. The plastics used in the phone’s casing are made from 100% recycled water bottles, and its 100% recyclable at the end of its life.







GOOGLETen to the Hundredth – to celebrate its 10th Birthday, Google launched Project 10 100  which promises to commit $10m to the cause deemed by Google to help the most people. Voting starts 27th January. Google being Google, the site even includes a facility to remind you to vote, so there’s no excuse…




COKEGood Collaboration  – what if Coca Cola could make their distribution channels in developing countries available to distribute rehydration salts? By dedicating one compartment in every 10 crates as ‘the life saving’ compartment?  The ColaLife campaign, fronted by Simon Berry, is well worth a look.

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