Branding for Good - Issue 9

09 Feb 2008|Added Value

Welcome to Issue 9 of News, Added Value’s newsletter on ethical marketing.

This month sees global warming as a key issue in the race for the White House, with the top candidates in both political parties promising to introduce a ‘cap and trade’ system similar to the EU’s emission trading scheme.  Whilst in China, the government is introducing a ban on the manufacture of cheaper plastic bags & taxes on consumer use.

In London, we’ve witnessed the introduction of the Low Emission Zone to help combat pollution in the capital; the Church of England urging people to give up carbon instead of chocolate for lent ; and retail giant Marks & Spencer teaming up with Oxfam to hold a clothing amnesty during London Fashion Week (20-24 Feb) to encourage consumers, via M&S vouchers, to recycle their unwanted clothes.

Responsible from the inside
The challenge for all companies is to set out a compelling and motivating vision that engages the hearts and minds of their people and galvanises the employee community to set out on the ethical journey. Read more …

Tracking a global brands’ responsible journey
Twelve months into ‘Plan A’, Marks & Spencer have made good progress in implementing many of the actions of their 5 year sustainability plan, but they still have more to do. Lucy Calver, Head of Marketing, Food & CSR shares their journey. Read more …

Entrepreneurs and big brands innovating for a sustainable future.  Take a look…

We’ve had a terrific response to our ‘Branding for Good’ summit next month which is now sold out.  Brands attending on the day include Vodafone, PepsiCo, SAB Miller, HSBC, M&S, E.ON,  Unilever, Premier Foods, Shell, General Mills, Ikea, Accor, BSkyB, RBS, William Grant , Waitrose, DTC, Virgin, Airbus, Mars, Yara, One Water, New Look and E&J Gallo Winery.

If you haven’t registered for the ‘Branding for Good’ summit but are interested in developing your ethical marketing strategy, or signing up to Brand for Good News, please get in touch.

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