Kantar Added Value
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Kantar Added Value
is now
Kantar
Kantar Added Value is now Kantar
Activating the
algorithms
of growth
Segmentation & Portfolio Planning
A
tangible picture
of your brand’s earned equity and the world around it
Social Imaging™
We inspired
Diageo
to shift its mindset towards women
Qualitative Insight & Ethnography
We created the character that’s powering the resurgence of
Land Rover
’s iconic vehicles
Brand Positioning
We helped
Philips
style its innovation for the future
Cultural Insight
We added flavour to the Vodka category with
Oddka
Innovation
We helped
Audi
drive beyond 'Vorsprung durch Technik'
Brand Equity
We helped
Godiva
take a bigger bite of the chocolates market
Communications Optimisation & Tracking
We partnered with
Essence
to show advertisers how to reach African American women
Intercultural
We fuelled
Gatorade
with fast, automated and future-focused brand insights
SNAPSHOT
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