Kantar Added Value – Kantar Added Value

Activating the algorithms of growth

Segmentation & Portfolio Planning

A tangible picture of your brand’s earned equity and the world around it

Social Imaging™

We inspired Diageo to shift its mindset towards women

Qualitative Insight & Ethnography

We created the character that’s powering the resurgence of Land Rover’s iconic vehicles

Brand Positioning

We helped Philips style its innovation for the future

Cultural Insight

We added flavour to the Vodka category with Oddka

Innovation

We helped Audi drive beyond 'Vorsprung durch Technik'

Brand Equity

We helped Godiva take a bigger bite of the chocolates market

Communications Optimisation & Tracking

We partnered with Essence to show advertisers how to reach African American women

Intercultural

We fuelled Gatorade with fast, automated and future-focused brand insights

SNAPSHOT