• Kantar Added Value

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  • Kantar Added Value is now Kantar

    Kantar Added Value is now Kantar

    Kantar Added Value is now Kantar
  • Activating the algorithms of growth

    Segmentation & Portfolio Planning

    A tangible picture of your brand’s earned equity and the world around it

    Social Imaging™

    We inspired Diageo to shift its mindset towards women

    Qualitative Insight & Ethnography

    We created the character that’s powering the resurgence of Land Rover’s iconic vehicles

    Brand Positioning

    We helped Philips style its innovation for the future

    Cultural Insight

    We added flavour to the Vodka category with Oddka

    Innovation

    We helped Audi drive beyond 'Vorsprung durch Technik'

    Brand Equity

    We helped Godiva take a bigger bite of the chocolates market

    Communications Optimisation & Tracking

    We partnered with Essence to show advertisers how to reach African American women

    Intercultural

    We fuelled Gatorade with fast, automated and future-focused brand insights

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