• Kantar Added Value is now Kantar

    Kantar Added Value is now Kantar

    Kantar Added Value is now Kantar

    • Activating the algorithms of growth

     Segmentation & Portfolio Planning

    A tangible picture of your brand’s earned equity and the world around it

     Social Imaging™

    We inspired Diageo to shift its mindset towards women

     Qualitative Insight & Ethnography

    We created the character that’s powering the resurgence of Land Rover’s iconic vehicles

     Brand Positioning

    We helped Philips style its innovation for the future

     Cultural Insight

    We added flavour to the Vodka category with Oddka

     Innovation

    We helped Audi drive beyond 'Vorsprung durch Technik'

     Brand Equity

    We helped Godiva take a bigger bite of the chocolates market

     Communications Optimisation & Tracking

    We partnered with Essence to show advertisers how to reach African American women

     Intercultural

    We fuelled Gatorade with fast, automated and future-focused brand insights

     SNAPSHOT